Privacy Policy

Last updated: August 2026

1. Introduction

FORTI NOVA LTD (trading as Liquid Coatings by Forti Nova) ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website or services.

2. Information We Collect

We collect information you provide directly to us, including:

• Name and contact information (email, phone number)
• Company name and project details
• Project location and substrate information
• Any other information you choose to provide

3. Cookies, Advertising and Measurement

Necessary storage is used to keep the website functioning. Optional analytics and advertising storage is used only after you select “Accept analytics & ads” in the cookie controls.

With consent, we may record campaign information such as Google click identifiers, UTM parameters, the first landing page and referring website. This helps us understand which campaigns generate genuine calls and project enquiries.

We use the Google tag and Google Ads conversion measurement. Google may process device, browser and interaction information in accordance with its own privacy terms. You can reject optional storage or change your choice at any time using the “Cookie settings” control on the website.

4. How We Use Your Information

We use the information we collect to:

• Provide and maintain our services
• Process your enquiries and respond to your requests
• Send you technical information and updates
• Communicate with you about products, services, and events
• Comply with legal obligations

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Approved applicators for project fulfilment
• Service providers who perform services on our behalf, including website hosting, email delivery, analytics and advertising measurement
• Legal authorities when required by law

6. Data Security and Retention

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Enquiry and attribution information is kept only for as long as reasonably necessary for responding to the enquiry, measuring campaign performance, maintaining business records and meeting legal obligations.

7. Your Rights

You have the right to:

• Access your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Object to processing of your information
• Request data portability

8. Contact Us

For any questions about this Privacy Policy or our data practices, please contact us:

• Email: Info@FortiNova.co.uk
• Phone: 01254 241744
• Address: Unit 1 & 2 Gladstone Street, Blackburn, England, BB1 3DL